Cookie Policy
How Pacera uses cookies and similar technologies on our website, and how you can manage your preferences.
1What cookies do on our site
Depending on your choices, cookies on pacera.com may be used to:
- ensure the website functions properly and securely;
- remember your preferences and settings;
- analyse website traffic and usage patterns;
- improve website performance and user experience; and
- support marketing and communication activities.
The sections below set out the categories of cookies we use, and the specific cookies within each category.
2Strictly necessary cookies
Always active — no consent requiredThese cookies are essential for the website to function and enable core features such as security, network management, fraud prevention and accessibility. The website cannot operate properly without them, so they do not require your consent and cannot be switched off.
| Set by | Cookie | Purpose | Duration |
|---|---|---|---|
| Cookiebot | CookieConsent | Records your cookie consent choices so we don’t ask again on every visit | 1 year |
| Pacera (WPML) | wp-wpml_current_language / _icl_current_language | Remembers whether you are viewing the English or Swedish site | Session / 24 hours |
| Pacera (WordPress) | wordpress_test_cookie | Checks that your browser accepts cookies | Session |
| Pacera (WordPress) | wordpress_logged_in_* | Keeps you signed in — only applies if you have an account on the site | Session |
| Pacera (WordPress) | wp-settings-*, wp-settings-time-* | Remembers admin interface preferences for logged-in editors | 1 year |
| Pacera | PHPSESSID | Maintains your session state on the server | Session |
| Google reCAPTCHA | _GRECAPTCHA | Distinguishes humans from bots to protect our forms from spam and abuse | ~6 months |
3Performance cookies
Requires your consentThese cookies collect information about how visitors use our website — which pages are visited most often, and whether users encounter errors — so we can monitor and improve the website’s performance and functionality. This information is generally aggregated and used for statistical and analytical purposes.
| Set by | Cookie | Purpose | Duration |
|---|---|---|---|
| Google Analytics 4 | _ga | Distinguishes one visitor from another | 2 years |
| Google Analytics 4 | _ga_[container-id] | Maintains session state for GA4 | 2 years |
| Google Analytics | _gid | Distinguishes visitors | 24 hours |
| Google Analytics | _gat | Limits the rate of requests on busy pages | 1 minute |
| HubSpot | hubspotutk | Identifies your browser so form submissions can be linked to earlier anonymous visits | 6 months |
| HubSpot | __hstc | Main tracking cookie — domain, first visit, last visit, session count | 6 months |
| HubSpot | __hssc | Tracks the current session | 30 minutes |
| HubSpot | __hssrc | Detects whether the browser session restarted | Session |
| HubSpot | __hsfp | Device fingerprint used to de-duplicate visitors | ~20 minutes |
| Microsoft Clarity | _clck, _clsk, CLID, ANONCHK, MR, SM | Session recording and heatmaps to help us understand how visitors use the site | 1 day – 1 year, varies by cookie |
4Targeting cookies
Requires your consentThese cookies are used to provide relevant advertising and measure the effectiveness of marketing campaigns. They may track your browsing activity across websites to build a profile of your interests, or identify the organisation you’re browsing from, in order to show more relevant content and advertisements.
| Set by | Cookie | Purpose | Duration |
|---|---|---|---|
| bcookie | Browser identifier for the LinkedIn Insight Tag | 1–2 years | |
| li_sugr | Probabilistic visitor identification, used to link devices for ad measurement | ~90 days | |
| lidc | Routing cookie for LinkedIn’s data centre selection | 24 hours | |
| UserMatchHistory, AnalyticsSyncHistory | Ad ID matching and analytics sync for LinkedIn Ads | 30 days | |
| Google Ads | _gcl_au | Conversion tracking for Google Ads campaigns | 90 days |
| Google Display Network | IDE, DSID, test_cookie | Ad targeting, frequency capping and measurement | Up to 13 months |
| Microsoft Ads | MUID, _uetsid, _uetvid | Universal Event Tracking (UET) for Microsoft/Bing Ads targeting and conversion measurement | Session – 1 year, varies by cookie |
| Meta (Facebook) | _fbp | Ad delivery and conversion measurement for Meta advertising campaigns | 90 days |
| DemandBase | Account-identification pixel | Matches your visit to your organisation (via IP address and/or a first- or third-party identifier, depending on configuration) to support account-based marketing and personalisation | Varies by configuration |
5Embedded content
Requires your consentThese cookies are set by third-party providers when content such as videos, forms or review badges is embedded on our website. They help deliver and support the functionality of that content, and may collect information about your interaction with it. They are blocked until you give consent.
| Provider | Where it appears | What it sets |
|---|---|---|
| YouTube (Google) | Product and Knowledge Hub videos | VISITOR_INFO1_LIVE, YSC, CONSENT |
| HubSpot video / file hosting | Explainer videos served from HubSpot’s CDN | HubSpot cookies as listed under Performance, above |
| Wistia | Some webinar recordings | wistia-video-progress, _wistia_refresh, muxData |
| Vimeo | Some webinar recordings | vuid, __vp |
| Capterra, GetApp, Software Advice, G2, Google Customer Reviews | Review badges in the footer | Provider cookies, where the badge is a live script rather than a static image |
6Managing your preferences
Non-essential cookies are set only after you give consent through our cookie banner, and you can change or withdraw your choices at any time using the cookie settings link in the website footer. Strictly necessary cookies cannot be switched off, as the website cannot function properly without them.
You can also control cookies through your browser settings, including blocking or deleting them — though doing so may affect how parts of our website work.
7Changes to this policy
We update this policy to reflect cookies and tracking technologies that are added, removed or reconfigured. The date at the top of this page shows when it was last updated.
8Contact
Any questions about this policy can be directed to:
Cookie and privacy questions
Our privacy team can help with anything relating to how we use cookies or your personal data.
privacy@pacera.com